Graphic Design
Graphic Design, an aspect of Visual Communications, involves the use of visual elements such as symbols and imagery to convey ideas and information. It is one of the three types of communication along with verbal and nonverbal communication. While there are roots going back eons before the Industrial Revolution, that period of the 1700s spurred a new method of printing, that inked designs of text and images onto a stone or metal surface, then transferred that to paper.
This came to be called lithography and became an important aspect of industrialists' product marketing strategies. Even though we have many more media available to us now, businesses still want to ensure that the proper visuals are in place for their products and services. Our approach is to come to a full understanding of the business needs of our clients, help them focus on the right customer base, and then craft the visual artifacts needed for the strategy. A vital part of that strategy is the delivery method that the artifacts need.
We handle everything from logo to publication design. If it’s a print job, we handle all of the pre-press to the proofing, then ensure printed materials are properly delivered. For digital works, we make sure that the file format, dimensions, and optimizations are as they need to be for the final product.
Here are some examples of our work.
Details
Details
Details
Details
Emery County Libraries - Research & Branding
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Project Year: 2022
The mission of the Emery County Library System is to provide the resources and services for lifelong learning, the space and opportunities to gather and connect, and to foster a love of reading.
They were looking for a modern design that could be powered by a user friendly a CMS for their staff to make needed updates to content for each library branch. They also asked us to help them create a new branding and guidelines that would strengthen the trust and vision of the organization
Tasks We Handled:
- UX Research
- Information Architecture
- Strategy
- Design
- Web Development
- Usability Testing
Approach:
- Conducted a review of the existing logo and branding
- Conducted a SWOT analysis of competitor brands
- Conducted a review of Emery County branding guidelines and mission
Original Logo
Design Exploration and Validation:
- Created new branding with accompanying style tiles for use in the site design.
- After reviewing multuple logo and design tile concepts with the Library leadership and staff, we zeroed in on a ideal concepts
Early logo concepts
Design/Style Tile Concept 1
Design/Style Tile Concept 2
Design/Style Tile Final
Final Logo
Business Cards:
- A business card design based on the final style tiles was created
- Variants for all library staff were created as well
Based on the approved style tiles and branding strategy we created the additional assets:
- Envelope
- Letterhead
- Powerpoint Templates
- Workflow training, HTML templates and style guide was created for staff to use to produce and publish content on their own
Envelope
Letterhead
Powerpoint Templates
Affect/Outcome:
- Client was happy with their new brand and stationary items.
- We provided them with both print-ready and editable versions of all there branding kit elements.
- We also helped them plan, design and build out their new web site. You can see details for that here
Your message is our focus!
We enjoyed working with our client on this project. We began the journey with them with conversations to discover what the needs of their client and business were. We would be happy to assit you in a similar way.
How can we help you?